The Tip of the Iceberg
Can we tell you a secret?
We have been running Business Design training programs and projects for almost 10 years now. We love the methodology and are humble enough to reflect ourselves and our project teams on a regular basis. What we have experienced, however, is the following:
Applying Business Design as a methodology is not the most difficult part for most of the teams we have met the last 10 years. This is only the tip of the iceberg, the cherry on the cake. The difficult part is something under the surface, not even obvious, and many people actually hate talking about it.
It is the basic work attitude of you as a coach, of the project team and everyone else involved in Business Design. And here we talk about the other 80% of the iceberg below the surface.
We mean things like:
Taking responsibility for a project
Being open for new perspectives
Using a simple and tangible language
Keeping the focus / thread in conversations
Managing personal tasks
"Getting things done“ mentality
Searching for simple / unconventional solutions
Doing things that are not fun
Deducting logic conclusions from facts
Working in teams (communication, cohesion, norms, conflicts etc.)
It is so essential to look at those things when coaching a project team. Do care about task management, organize "Getting Things Done" workshops and keep track of what a project team is doing (and not doing) week by week, sometimes day by day (the Project Workspace is an excellent tool for this task). We call it "deep work", which has more influence on the success of an innovation project than the actual methodology. We have to admit that .
Sawyer, K.: Group Genius - The Creative Power of Collaboration, Basic Books (Amazon)