Tools for Guidance

Business Design offers a wide range of guiding tools ranging from visualising a business model or business case, fleshing out a customer journey to building an eco-system with all relevant stakeholders.

A guiding tool usually follows one of the following representation types:

  • Structural 

  • Temporal

  • Relational

Types of Guiding Tools

The Business Model template, for instance, is a structural representation. The focus lies on elements that form a structure to explain what a business model is. A service blueprint or customer journey that outlines how customers interact with front-stage staff is a temporal representation. It always features a timeline. Last but not least, a Business Eco-System illustrating how different stakeholders interact with each other is referred to as a relational representation. Here, the relationships and exchange between "actors" are the predominant perspective. Don't mix these types in a single tool. It will be confusing!

Guiding Tools for Business Design

We frequently use the following Tools for Guidance in Business Design projects:



Project Charter

The Project Charter is always the starting point of a Business Design project and describes the entrepreneurial challenge of the project's sponsor and the basic setup of the project execution.

Discover Card

Discover Cards can be used to define the activities for each discover area in detail and assign team members who are responsible for the execution. 

Insights Matrix

The Insights Matrix is a simple tool to help you structure the results from the Discover Phase. 

Business Model

The Business Model template has been designed to visualise the essential ingredients of a business model as a future business scenario on one page.

Business Eco-System

A Business Eco-System is a network of actors that are involved in the delivery of a specific business, product, or service through both competition and cooperation. 

Financial Sanity Check

The Financial Sanity Check template helps you structure the discussions around billable units and operational expenses to shed light into the jungle of financial numbers and KPIs.

Service Blueprint

The Service Blueprint template is a very simple but powerful way to visualise the intangible nature of a service process. 

Target Groups

The Target Groups template gives you guidance in how to cluster customers into groups based on behavioural attributes.

Competitive Landscape

The Competitive Landscape template gives you guidance in how to segment competitors based on competing factors.

Video Stage

The Video Stage gives project teams a handy tool that allows them to translate the DNA of a newly created business model into a short, simple and visual story.

Hypotheses & Experiments

The Hypotheses & Experiments template helps you reveal critical questions and hypotheses inherent in your new business model, product, service or software.

Lean Offerings

The Lean Offerings template gives you guidance on deciding which of the minimum set of features should be part of your first offerings.

Action Plan

The Action Plan template is a very simple but effective way to organise your execution in order to implement your business model / lean offerings and run your experiments in short cycles. 

Development Taskboard

The Development Board is a tool that is used to manage agile development of a prototype or a lean offering / MVP. 

"Moderation Wall" Example

A Moderation Wall structures physical workshops and guides the project team through the workshop day(s).

"Decide Wall" Example

A Decide Wall aims to visualise the results of a Business Design sprint to be presented at the D-Day.