System Playbook

We love to describe all parts of an innovation management system in a "system playbook". Learn more about important chapters in this article.
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Kai Dierkesmann

Business Design Coach

A "System Playbook" is a brief document (as Powerpoint, Word document or web-based Wiki) that describes all essential parts of an innovation management system. The purpose of the document is usually to create a shared understanding among employees or a project team what the desired work mode looks like to design innovation and new business. We usually integrate the following chapters:

  1. Welcome note from CEO

  2. Contents

  3. Vision and mission of innovation management system

  4. Link to company's strategy 202X / "Picture of the Future"

  5. Objectives / OKRs and measurement

  6. Key stakeholders

  7. Collaboration within the company

  8. "End-to-End Innovation Process"

  9. Interfaces to other processes

  10. Tools & methods (selection)

  11. Work mode & guiding principles

  12. Roles & responsibilities

  13. Governance model

  14. Stakeholder management & reporting

  15. Resource allocation & budget

  16. Roadmap

A "System Playbook" is a living document. Don't try to find the "perfect" system. This system doesn't exist and may change over time. It is important to reflect the performance of your current system in short review sessions and refine it based on your learnings. Keep the "System Playbook" always up-to-date.