A Business Eco-System is a network of actors including suppliers, distributors, customers, dealers, competitors, government agencies and so on that are involved in the delivery of a specific business, product, service through both competition and cooperation. Actors affects and are affected by other actors creating a constantly evolving relationship and exchange. They all have their own strategies, play a certain role (behavior) and perform differently. Each actor must be flexible and adaptable in order to survive, as in a biological eco-system. In Business Design, we define the following actors:
Partner (Delivery & logistics)
Different roles of organizations (e.g. Marketing, Support) etc.
To express the relationship between actors, we define the following exchange items:
Data / document / message / e-mail etc.
This example illustrates how different actors and exchange items as magnetic shapes can be used to visualize a Business Eco-System on a whiteboard.
Analyzing today's business environment to identify ideas how to influence the system for your benefit
Instructions for Coaches
Define key actors of your Business Eco-System
Describe strategies, roles and performance metrics for each actor
Define relationships (unidirectional, bi-directional) and mark them with arrows between actors
Describe the relationships between actors with exchange items
Identify hazards, errors, pains, process interruptions and brainstorm how you can influence the system for your benefit
If you need actors and exchange items as magnetic shapes, please drop us a line: firstname.lastname@example.org