“This is the most extensive content around Business Design. For free. It makes my work so much easier!”

Torge Ruge , Innovation Manager @ Atruvia

Your guide for Business Design

Learn everything you need to turn business ideas into revenue.

Table of Contents

Get an overview of all the content covered in this knowledge base

We publish everything you need to close the gap between new business ideas and first revenue. This knowledge base is comprised of 100+ tightly edited pages designed to share everything you should know about Business Design.

Start with our introduction to the world of Business Design if you are a newbie to this topic.
Learn about the collaboration of various roles within Business Design projects to design your next innovation.
Build and validate your innovation despite extreme uncertainties in a structured process.
Prototype your way to success: Validate your ideas and change how your team thinks, feels and acts.
Management System
Orchestrate the entire end-to-end innovation process and multiple projects in a management system.

Latest Updates

What's new?

We learn every single day. And we love writing about it. That's why we constantly update our content. Check out our latest changes!

Financial Sanity Check

Financial Sanity Check

The Financial Sanity Check sheds light into the jungle of financial numbers and KPIs. Go through ...

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Prototyping and Humans

Prototyping and Humans

One of the most unexplored areas of prototyping is how prototypes and the process of prototyping ...

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We get more and more operational now. This chapter of the Knowledge Base is about phases and acti...

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Who is writing here?

We are a group of engaged innovation practitioners and scientists who keep adding fresh content week by week based on our real-life experience in corporates and universities throughout Europe.

  • I build management systems for innovation and make sure that Business Design is a consistent and practical framework to truly enable innovators

    • - building systems for innovation management
    • - designing future scenarios
    • - coaching entrepreneurs and managers
    Bernhard Doll
    Bernhard Doll
    Business Design Maverick
  • The value of Business Design develops when being thought in a broader context of an organisation by

    • - linking picture of the future and strategy to innovation initiatives
    • - designing mgmt. systems that serve humans
    • - allowing organisations to learn from own behaviour
    Kai Dierkesmann
    Kai Dierkesmann
    Innovation Mgmt. System Designer
  • Coaching innovation teams has a substantial impact on what teams can achieve. I help teams to

    • - address their challenges
    • - work under extrem uncertainty
    • - stay focused and clear on the business innovation objectives
    Danny Locher
    Danny Locher
    Business Design Coach
  • Customer research in theory sounds simple, in practice it’s quite a challenge. I love to

    • - create research setups
    • - understand customers in detail
    • - analyse results to derive implications for Business Design

    Sabine Schön
    Sabine Schön
    Business Design Field Researcher
  • I enable teams to turn initial ideas into real revenue. My focus is to support teams to

    • - discover golden nuggets
    • - design business models with "magic"
    • - validate them under real conditions

    Karl Rabes
    Karl Rabes
    Business Design Coach
  • I build prototypes to help teams to test their hypothesis in their business models. But also to spark trust, identification, excitement and love. I build

    • - landing pages, mock-ups, click-dummies
    • - and even full-blown lean offerings / MVPs
    • - which we test with real customers and users
    Markus Sorg
    Markus Sorg
    Business Design Prototyper

Latest Events

Want to connect and learn even more?

We want to learn from each other. That's why we do a lot to bring innovation enthusiasts together. Check out our events and join us now!

STARTUPCITY Heilbronn - Welchen Raum braucht Innovation in meinem Unternehmen?


Business Design & Innovation Masterclass

Join us on June 28, 2023, at 18:00 (GMT) for an online information event on our Business Design a... Learn more

1. Business Design Workshop „CONNECTING THE DOTS“

We cordially invite you to our upcoming event, the 1st Business Design Workshop "CONNECTING THE D... Learn more

Business Design Certificate Program, Batch 2/23

Our "Certificate Program Business Design & Innovation" (in cooperation with TU München) is a spec... Learn more

Tools & Templates

Download our tools & templates .

More than 10+ in hundreds of innovation projects battle-tested tools and templates you can use in your next Business Design Sprint. For free!

Business Model Template Hypotheses & Experiments Template Lean Offerings Template Action Plan Template