Phase III

Idea Card

The idea card is a one-page card on which each team member writes down one idea, together with the target group and the pain it addresses. They can be used to collect ideas individually during an ideation session — in the Ideation Workshop as well as in the Design Workshop. By using this card, you can make sure that your team considers a specific target group (customers & users) and their current pains when collecting ideas for future products and services.

After an individual work phase, your team can present, discuss and cluster collected ideas easily.

Layout

Idea Card