Tools & Methods for Phase II

The following methods and tools are currently available for free use in Phase II of the End-to-End Innovation Process:

Tool / Method	Description
Project Charter "Exploration"	Simple template to describe the scope and setup of an explorative research project
Customer & User Interview	Methodological guidance to prepare and execute qualitative customer & user research
Customer & User Observation	Methodological guidance to prepare and execute qualitative customer & user observation
DIY	Methodological guidance to prepare and execute "Do It Yourself" (DIY) research
AI Library	List of AI Skills that help you increase productivity and precision
Customer & User Card	Little helper to outline the characteristics of a particular customer or user (segment)
Target Groups	Visual template to organise customers and users alongside two behavioural dimensions
Competitive Landscape	Visual template to map out behavioural differences between competitors
Insights Matrix	Visual tool to cluster insights from customer and user research
Miro Templates "Exploration"	Visual templates for the virtual whiteboard "Miro"

Check them out!

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