Topic Group 4: Customer Research

Customer research in theory sounds simple, in practice it’s quite a challenge to generate useful insights within a short time frame. Our discussion group “Customer Research in Business Design” is the right place to share and discuss real-life examples. We learn from each other and derive implications for our network.
Avatar of Sabine Schoen

Sabine Schoen

Business Design Field Researcher

Here are some examples for trending topics. We will collect a list of topics in our kick-off session together.

  • How to acquire participants for customer research (experiences with tools, platforms, methods)?

  • How can we ensure that research results are really used by stakeholders?

  • What are your experiences with different research methods (good and bad examples)?

  • What different kind of stimuli are helpful in customer interviews (experiences)?

Headed by

  • Sabine Schön (Field Research Expert at Orange Hills)

  • Marlene Kuhn (UX Designer at PHOENIX)

  • Carolin Schmitt (Senior Design Researcher at PHOENIX)

Want to join?

Become part of this group and use your opportunity to meet, exchange and collaborate even more closely with experts on the topic of understanding customers. Our next online meeting takes place on the 4th of October (11:00 - 12:00).

Request to join