Innovation Expert

The Innovation Expert is a member of the project team and, thus, accountable for the results of a Business Design project. He / she contributes to the success of the project with his / her expertise in engineering, sales, marketing or finance, whilst running through the innovation process. It is essential that the Innovation Expert is trained in Business Design before he / she joins a project team. 

  • Participating in workshops (incl. personal preparation)

  • Working on own content-related tasks (e.g. field research, prototyping, business case modeling) between workshops

Key Activities

The following table shows key activities for an Innovation Expert for each phase of the Business Design process:




  • Get-to-know calls with the Business Design Coach and the Innovation Manager

  • Participating in a basic training on Business Design for the project team (and the sponsor) and ramp-up training for Innovation Managers



  • Participating in the Design workshop (be prepared !)

  • Optional: Participating in a dedicated Validate workshop (if time was not sufficient in the Design workshop)

  • Working on own tasks


  • Working on own tasks

  • Joining the weekly status calls

  • Optional: Reflecting the feedback from regular sponsor's sneak preview (every 2-3 weeks) with the project team

  • Optional: Participating in Validate activities (e.g. field research, prototyping)

  • Optional: Participating in GTD - workshops

  • Optional: Connecting with external experts (e.g. start-ups, engineering experts)

  • Optional: Briefing the engineers and designers for prototyping

  • Preparing and participating in the Review workshop

  • Preparing the final presentation / management proposal to the sponsor on the Decide workshop / D - Day


  • Delivering the final presentation at the Decide workshop / D - Day to the sponsor

  • Recapping the feedback from the Decide workshop and planning of next steps (e.g. next iteration)