Implementation & Go-to-market
Now it is time to shift gears, since our ideas and business models are robust enough to be implemented with low risk. Terms like quality, compliance and cost efficiency are now on the agenda to eventually build a service or product that meets all necessary standards.
Purpose
The purpose of this phase is to turn the validated ideas from previous phase into marketable services, products and prepare your go-to-market approach complying with the expected quality standards. Here, we consider various options ranging from handing results over to existing divisions, creating new divisions, joint ventures or spin-offs. The right choice usually depends on the company's strategy, position in the value chain and own resources at hand.
Elements
1
Results from previous phases
Previous results as foundation for product and service implementation expecting very little flaws and friction.
2
Transfer options
Various transfer and implementation options including "make" and "partner".
3
Product & service development
Product and service development process complying with all standards and regulations.
4
New mindset
Quality, time and cost efficiency as drivers for implementation and go-to-market process.