Exploration & Research
Exploring uncharted territories is an inevitable necessity when it comes to innovation management. We dedicate an entire phase in our system to dig deep into new markets, new technologies or customer habits, always related to the company's "Picture of the future". The creation of ideas is often based on inspiration from this kind of research rather than fancy creativity techniques.
Purpose
The purpose of this phase is to translate a company's "Picture of the future" into opportunity areas, which define the "frame" for exploration and research. We don't search for the ultimate truth with statistically validated studies. We are seeking for inspiration, things that are beyond common sense, which sparks our creativity. Especially customer and market research are a great source for surprising insights. We love to interact very directly with people to learn as much as possible and go into the context of today's problems and challenges.
Elements
1
Research methodology
Various methods ranging from qualitative social research to observations, "Do-it-yourself" and desk research.
2
Customer profiles
Representative profiles of customers based on different behavioural patterns.
3
Behavioural customer matrix
Matrix to define customer and market segments with different behavioural patterns.
4
Competitors analysis
Various competitors mapped onto the customer matrix to identify "white spots".
5
Market structure & dynamics
Estimation of market potentials for defined customer segments and its dynamics.