Your comprehensive guide for Business Design

I build management systems for innovation and make sure that Business Design is a consistent and practical framework to truly enable innovators

• - building systems for innovation management
• - designing future scenarios
• - coaching entrepreneurs and managers

The value of Business Design develops when being thought in a broader context of an organisation by

• - linking picture of the future and strategy to innovation initiatives
• - designing mgmt. systems that serve humans
• - allowing organisations to learn from own behaviour

Coaching innovation teams has a substantial impact on what teams can achieve. I help teams to

• - address their challenges
• - work under extrem uncertainty
• - stay focused and clear on the business innovation objectives

Customer research in theory sounds simple, in practice it’s quite a challenge. I love to

• - create research setups
• - understand customers in detail
• - analyse results to derive implications for Business Design

I enable teams to turn initial ideas into real revenue. My focus is to support teams to

• - discover golden nuggets
• - design business models with "magic"
• - validate them under real conditions

I build prototypes to help teams to test their hypothesis in their business models. But also to spark trust, identification, excitement and love. I build

• - landing pages, mock-ups, click-dummies
• - and even full-blown lean offerings / MVPs
• - which we test with real customers and users